GROW-ROI

Training description

GROW-ROI is a new discovery process developed at Optimizely. It focuses on understanding and developing buyer pain rather than disqualifying leads out of the sales funnel. It's a great approach for any company that is selling in a new/unproven market.

Takeaways

→ A simple process to remember for discovery calls

→ Apply the GROW-ROI method to existing deals

Benefits

→ Uncover and develop buyer pain

→ Save time creating content

→ Save money on external sales trainers