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Monday, December 19, 2022
Top 8 Best Sales Training Software for Growing Your Business (+ Key Features)
In this article, we will discuss the eight best sales training software that provides effective sales training programs to help you grow your business. We will tell you the benefits and drawbacks of each solution and give you an overall view and criteria to help you decide which app is the right one for your business.
What is sales training software for sales reps?
Sales training software helps you train your sales representatives and improve their sales productivity.
Depending on the needs of sales managers, a sales training tool can help with hard skills, such as mastering a new CRM, or soft skills, such as learning closing techniques.
What are the benefits of sales training programs for your sales team?
Sales training app saves you time and provides convenience. While conducting training in your office or by Zoom call is possible, it takes enormous time and effort and delivers questionable results.
A sales training app helps you create detailed and reusable training materials made specifically for your company. When done right, this type of training results in predictable outcomes – you can be sure that each new colleague will improve their skills after finishing the online course.
Building and setting up training is a process that requires time and effort, but it can pay off in the long run. Sales training apps make this process easier.
By introducing an effective sales training strategy, you can ensure that new team members are quickly brought up to speed, and your sales team can hit the ground running. It will result in a noticeable boost in sales efficiency metrics.
What features to look for in sales training software?
Here are some essential features of sales training software:
- Flexibility: the sales training tool should be suitable for various scenarios – sales onboarding plan, improving selling techniques, and acquiring certifications.
- Customization: while it's good to use templates for various sales training ideas, every business has its own needs. Therefore, your chosen tool should support your creativity with its features.
- Interactivity: the user should be able to watch videos, read articles, answer questions, get instant feedback, and learn more casually. It will not only make the training more exciting but more effective too.
- Progress tracking: you should be able to track how many sales training courses your reps attended, their progress, and their completion rate. Combined with their performance, this data will tell you where to improve the training materials.
8 Best sales training software on the market
Since we covered the essential features of sales training software, let’s start with our list of the eight best solutions on the market.
- Wonderway
- Mindtickle
- Bigtincan
- Lessonly by Seismic
- Trainual
- Highspot
- Brainshark
- Spekit
1. Wonderway
Best known for: Performance intelligence and targeted training programs powered by machine learning. You can integrate Wonderway with your CRM and start collecting performance data within an hour.
Best for: Medium-sized businesses, sales teams with 5+ sales reps, and small enterprises.
Wonderway is an innovative sales training platform that boosts sales professionals' performance by leveraging the power of machine learning.
It enables you to provide tailored training to every individual sales rep based on their strengths and weaknesses. This way, you can ensure that everyone receives the most effective training and gets the best possible results, improving their efficiency and productivity in the process.
With our integration with your CRM, you can easily access a detailed overview of how each rep measures up to others in the team.
No more guesswork or manual calculations – now you can get accurate and up-to-date insights into your reps' performance and their impact on your ROI in just a few clicks.
Key sales training features
Wonderway helps your team improve in all sales aspects. Still, these are its three prominent use cases:
- Onboarding: Wonderway helps you reduce ramp time by 50% without compromising training quality. It provides training templates and content created by the best sales trainers in the tech industry. You can set ramp targets and milestones, automate repetitive training sessions, conduct specific assessments, and measure improvements in ramp time with advanced analytics.
- Coaching and upskilling: with Wonderway, your sales reps can close 40% more deals. All you need to do is connect your CRM, assess reps' skill gaps, and use machine learning to tailor training programs to the specific needs of each sales rep. Wonderway helps you combine theory and practice by applying training to the real deals in your pipeline.
- Certifications: Wonderway helps you align your team 50% faster. You can keep your team updated on any critical changes, conduct quantitative and qualitative assessments, deliver training for each step of the sales process and provide certifications for successful training completions in minutes.
Notable clients
High-tech companies across the globe love Wonderway, and some of our clients include:
- Airfocus
- Babbel
- JobAndTalent
- Treatwell
- Rossum
- Validity
Book a demo today to see Wonderway in action.
2. Mindtickle
Best known for: Readiness insights, sales enablement, content management, conversation intelligence, and sales coaching.
Best for: Enterprises and corporations with large sales teams.
Mindtickle is a comprehensive sales performance management software that aims to help sales teams increase revenue while simultaneously cutting onboarding times.
Key sales training features
- Customizable onboarding and training: Mindtickle gives every sales rep the best chance of success. Instead of generic solutions, it adapts to a rep's strengths and weaknesses, whether they are new to the job or seasoned pro. It allows them to receive training tailored to their particular skill set.
- Coaching options: with Mindtickle, sales managers can lead in providing personalized coaching to each sales rep. This way, managers will always control the progress, helping representatives enhance their sales qualities.
- Sales account targeting and kickoffs: Mindtickle can help you close high-value leads and prepare your sales reps for those critical meetings by providing an interactive learning experience.
- Capture customer feedback: Mindtickle enables you to improve your sales process by capturing details from customer calls and gathering valuable feedback.
Notable clients
- Juniper Networks
- Data Axle
- PureCars
- Trimble Viewpoint
- Infoblox
3. Bigtincan
Best known for: Content management, sales training, coaching, and tracking buyer interaction.
Best for: Enterprises and corporations with large customer-facing teams.
Bigtincan helps you change how your customer-facing teams deliver value, improving your purchasing journey. It provides various sales enablement tools to support your team's success. You can personalize and adapt Bigtincan according to your needs and deliver more effective sales training.
Key sales training features
- Accessible from any platform: your sales reps can use Bigtincanon on mobile phones, tablets, laptops, or desktop devices. Bigtincan is an Apple partner.
- Three modules: depending on your needs, you can choose one of the Bigtincan Hubs – Learning, Content, or Engagement. Learning is at the core of their sales training platform and will let you create and deliver tailored sales training courses aligned with each sales rep's skills, strengths, and weaknesses.
- Gamified progression: reps can earn badges and see progress reports and leaderboards, keeping the whole team engaged and triggering healthy competition.
Notable clients
- Sacramento Kings
- Bayer Middle East
- The Economist
- Bionical
- Allurion
4. Lessonly
Best known for: Simple sales training and coaching.
Best for: Enterprises that have contracts with Seismic.
Lessonly is a part of Seismic sales training platforms and provides seamless enablement to sales teams, helping them speed up the training processes and improve knowledge retention. It supports all customer-facing teams to deliver a better experience, leading to improved results and revenue growth.
Key sales training features
As a part of Seismic, Lessonly is now entirely sales-training oriented. Here's what you can expect:
- Faster ramp-up time: Lessonly will speed up the ramp-up, getting your sales reps on the front lines faster.
- Train via simulations: Lessonly makes it easy to create real-life training scenarios, helping your reps practice what they learn immediately.
- Easy scaling with integrations: Lessonly is already a part of the Seismic suite, but it can work with other tools you already use in your sales process.
Notable clients
Seismic, the owner of Leassonly, has a good track record of happy customers recommending their services, like
- Cisco
- Genesys
- Wayfair
- Allianz
- BOSS
5. Trainual
Best known for: Sales reps onboarding, creating standard operating procedures and streamlined sales training.
Best for: Small companies and teams and private entrepreneurs.
Trainual isn't a classic sales training software but more of an interactive handbook. It provides your sales agents with a handy knowledge base they can access whenever it is convenient for them, giving them the ability to get the information they need quickly and efficiently.
Key sales training features
Here's how Trainual tries to establish itself on the market:
- Step-by-step sales process documentation: Trainual helps you create detailed knowledge bases and tutorials for your teams. It will teach them how to do new things and come in handy later to refresh their memory and polish their selling skills.
- Excellent organization: Trainual Collections serve as topic hubs, making it easy to find various information when needed.
- Various tracking and progression tools: Trainual will make it effortless to stay on top of each individual's progress. You can even organize tests to ensure your sales reps are ready to use their new skills.
Notable clients
Trainual interactive handbook attracted many companies that want to organize their training, including
- Doxy
- Trailstone Insurance
- Forestdale
- Redirect Health
- Stream Logistics
6. Highspot
Best known for: Content management, pitching, sales training, coaching, onboarding, and guidance.
Best for: Enterprises with large sales teams.
Highspot is a full-service sales enablement platform designed to improve your sales performance metrics in the entire cycle. It helps you develop a strategy, deliver content, organize sales training and coaching, and dive deep into the sales performance evaluation to improve further.
Key sales training features
- Accelerate onboarding: larger organizations have sales reps coming and going consistently, which is why cutting ramp-up times can save enormous amounts of money. Highspot helps you create structured sales training courses, lessons, and knowledge bases for your staff.
- Data-driven coaching: Highspot will collect insights along the way, telling you where your reps have room for improvement. You will know exactly what to work on and how you can help them become better at selling.
- Develop extensive playbooks: Highspot has a large database of sales play templates you can use as an inspiration to develop your playbooks.
Notable clients
- Okta
- Fiserv
- Hootsuite
- TripAdvisor
7. Brainshark
Best known for: Performance issue diagnosis, dynamic content creation, and virtual coaching.
Best for: Enterprises and corporations.
Brainshark is another sales enablement software designed to aid sales teams in everyday situations by providing adequate training, giving valuable insights, and creating dynamic content.
Key training features
Here are Brainsharks best training features that help sales teams grow revenue:
- Readiness scorecards: knowing where your teams need to improve is the first necessary step before starting any training, and readiness scorecards will let you assess that.
- Three training levels: Brainshark will help you onboard new sales reps and ensure that your team remains sharp through constant knowledge upgrades and certifications.
- Sales performance coaching: to ensure all of your sales reps stay at the top of their game, Brainshark offers coaching features. Machine learning helps to automate the process and get advanced analytics that will tell you what you need to improve next.
Notable clients
Brainshark is a well-known sales enablement platform, and they have acquired many clients over the years, including
- Mammoth
- PTC
- Frontier
- Natus
- Colonial Life
8. Spekit
Best known for: Sales playbooks, sales process documentation, and sales tools adoption.
Best for: Small and medium-sized businesses and enterprises.
Spekit is a convenient learn-on-the-go app that lets your sales team improve their selling skills where and when needed. It saves time on repetitive tasks, and each sales team member can easily access the ever-growing database of FAQs and problems as they come up.
Key sales training features
This platform is a bit different from other sales training tools, as it has some distinct features:
- Embedded training: Spekit will pop up on the screens of your team members, prompting them about things they are currently working on and offering help.
- Create step-by-step flows: if several teammates get stuck at specific parts of your workflow, you can create processes and lead them step by step to the solution.
- Easy content creation: just like Spekit makes it easy to learn on the go, it also makes it super easy to create informational content as you work via Chrome extensions.
Notable clients
- Solari
- Uber Freight
- DocSend
- Southwest
- Mariner
FAQs about sales training software
What is sales training software?
Sales training software helps sales teams deploy efficient and effective sales training. These tools save enormous time, cutting repetitive tasks and improving agents' results.
What is the best software for training?
The best sales training programs will allow you to onboard new staff and upskill and certify existing team members. Wonderway offers all three of those capabilities.
What is the best method for training salesmen?
The best learning method is consistently sharpening sales skills by providing interactive training, testing, and assessing results on real-life examples. Wonderway provides all three possibilities.
What four methods are used for delivering sales training?
While there aren't any strict rules, four methods of sales training can be:
- In-person sales coaching
- Online sales training programs
- The platform-based sales training program
- The digital sales coaching program